Training offering

Introduction to Unica Interact 8

Description

This course introduces you to the operational procedures in the Unica Interact software for creating interactions with a marketing touchpoint. This course provides a thorough introduction to the process of configuring an interaction, building interactive flowcharts, and using profile and real-time data. (This course does not include instruction in the Java coding necessary to link the touchpoint  with Unica Campaign Interact).

Objectives

•    Describe Unica Interact, its marketing uses and its relationship to Unica
•    Identify key roles and tasks in Unica Interact and touchpoint integration
•    Describe and complete the process for configuring and interaction
•    Design interactive flowcharts
•    Identify and describe the purpose of runtime components of Unica Interact

Participants

This basic course is for Unica Interact users who will be building real-time interactions.

Prerequisite(s)

You should complete:
•    Introduction to Unica Campaign (9L300GB) or have equivalent knowledge.
You should have:
•    Familiarity with Microsoft Windows and email concepts.

Options

Overview
•    What is Interact and what needs it satisfies
•    Unica Interact key Functions
•    Using Interact roles and tasks
Configuring Interactions, Part 1
•    Interact Concepts and Terminology
•    Process overview
•    Creating an interact channel
•    Creating Interact points
•    Creating events and categories
Configuring Interactions, Part 2
•    Configuring and Interactive Flowchart
•    Creating smart segments
•    Defining offers
Runtime Components
•    Creating Campaigns
•    Configuring Interaction Strategy
•    Creating treatment rules
•    Defining expressions
Interact Runtime Components
•    Interact Runtime components
•    Profile and session date
•    Contact and response data
Interact Runtime Components
•    Interact Reports

Course type

Machine requirements
You must have the following:
Desktop or laptop with high speed internet connection
Phone with headset
Hardware
•    Pentium II or better
•    128 Memory
•    High speed Internet connection (cable/DSL)
•    Screen resolution 1024 x 768 or higher.
Operating Systems
•    Windows 2000/XP/2003/Vista (with Remote Desktop enabled)
•    Mac OS X
•    Linux
•    Solaris
•    Internet Browsers
•    Internet Explorer 6.0 or higher
•    Firefox 1.5 or higher
•    Safari 2.0 or higher
•    Active X or Java enabled
•    JavaScript and cookies enabled