Training offering

Introduction to IBM Unica 8.5 (ILO)

Description

This course introduces participants to the operational procedures in the Unica Interact software for creating interactions with a marketing touchpoint. This course provides a thorough introduction to the process of configuring an interaction, building interactive flowcharts, and using profile and real-time data. (This course does not include instruction in the Java coding necessary to link the touchpoint with Unica Campaign Interact).

Objectives

•    Describe Unica Interact, its marketing uses and its relationship to Unica
•    Identify key roles and tasks in Unica Interact and touchpoint integration
•    Describe and complete the process for configuring and interaction
•    Design interactive flowcharts
•    Identify and describe the purpose of runtime components of Unica Interact

Participants

Unica Interact users who will be building real-time interactions.

Prerequisite(s)

Introduction to Unica Campaign or equivalent. Familiarity with Microsoft Windows and email concepts.

Programme

Overview
•    What is Interact and what needs it satisfies
•    Unica Interact key Functions
•    Using Interact roles and tasks

Configuring Interactions, Part 1
•    Interact Concepts and Terminology
•    Process overview
•    Creating an interact channel
•    Creating Interact points
•    Creating events and categories

Configuring Interactions, Part 2
•    Configuring and Interactive Flowchart
•    Creating smart segments
•    Defining offers

Runtime Components
•    Creating Campaigns
•    Configuring Interaction Strategy
•    Creating treatment rules
•    Defining expressions

Interact Runtime Components
•    Interact Runtime components
•    Profile and session date
•    Contact and response data

Interact Runtime Components
•    Interact Reports

Options

Machine requirements
•    You must have either desktop or laptop with high speed internet connection
•    Phone with headset
•    Hardware
o    Pentium II or better
o    128 Memory
o    High speed Internet connection (cable/DSL)
o    Screen resolution 1024 x 768 or higher.
•    Operating Systems
o    Windows 2000/XP/2003/Vista (with Remote Desktop enabled)
o    Mac OS X
o    Linux
o    Solaris
o    Internet Browsers
o    Internet Explorer 6.0 or higher
o    Firefox 1.5 or higher
o    Safari 2.0 or higher
o    Active X or Java enabled
o    JavaScript and cookies enabled