Training offering

Campaign Advanced Techniques

Description

This course is for advanced users of Campaign (version 7 or 8). Class participants will learn how to build effective and high performing Campaign flowcharts, learn techniques for designing table catalogs, and use various utilities to become more productive with the product.

(This course is one of five classes in the Unica Campaign 8 learning series. To complete your learning you should also attend the Introduction to Unica Campaign 8,the Unica Campaign 8 Administration, the Unica Campaign 8 Architecture and Installation, and the Unica Campaign 8 Reports Installation and Administration classes.)

Objectives

•    Incorporate user variables, advanced expressions, and triggers in Campaign flowcharts
•    Build flexible and effective table catalogs
•    Understand the response tracking attribution methods of Campaign
•    Understand the way flowchart cells are managed by use of files and temp tables
•    Build high performing flowcharts

Participants

This advanced course is for new users of Unica Campaign, and Unica Partners who will be designing, building, and executing campaigns.

Prerequisite(s)

You should have:
•    General knowledge of database marketing.

Options

Course Overview and Campaign Basics
•    Introduction and Logistics
•    Overview of Course
•    Campaign and Flowchart basics
Flowchart Techniques
•    User Variables and Advanced Expressions
•    Custom Macros and Raw SQL
•    Derived Fields and Triggers
•    Extract Process and Global Suppressions
Structure, Objects, and Utilities
•    Performing Quality Assurance/QA on Flowcharts
•    Creating and Managing Table Catalogs
•    Unica Session Utility
•    System Tables and Audience Levels
In-Depth Response Tracking
•    Offers and Response Tracking Terminology
•    Configuring and Mapping and Action Table
•    Attributing Responses
•    Using the Extract Process to View Response Data
•    Best Practices
Performance Techniques and Best Practices
•    Flowchart Files and Cell Storage
•    Reading and Leveraging Log Files
•    In-DB Processing and Flowchart Optimization
•    Flowchart design for Performance
•    Table Mapping for Performance
•    Maintenance and Housekeeping