Training offering

IBM Unica Campaign 8.5 Administration

Description

This course presents a comprehensive view of Unica Campaign's administrative and management tasks, including topics on Unica Campaign architecture, security, configuration, performance and reports.

(This course is one of four classes in the Unica Campaign 8 learning series. To complete your learning you should also attend the Introduction to Unica Campaign 8, the Unica Campaign 8 Architecture and Installation, and the Campaign Advanced Techniques classes.)

Objectives

•    Configure components of the Unica Marketing Platform, including dashboards, the Scheduler, and Target Cell Spreadsheets
•    Manage security for users and objects
•    Use a variety of techniques to monitor and improve the performance of a Unica Campaign installation
•    Configure Unica Campaign for data source access, set up audience levels, and create custom attributes
•    Define and describe the reporting architecture and supporting data structures, and be able to identify points of customization

Participants

Marketing administrators who are responsible for management and administration of marketing campaigns.

Prerequisite(s)

You should have:
•    Introduction to Unica Campaign 8 or equivalent.

Programme

Unica Marketing Platform Configuration
•    Centralized Configuration
•    Unica Scheduler
•    Dashboard Administration
•    Target Cell Spreadsheets
•    Rebranding and User Interface Customization

Unica Campaign Security
•    Security Overview
•    Security Examples
•    Creating Users and Groups
•    Assigning Users to Groups
•    Security Policies
•    Creating Roles Within Security Policies
•    Setting Permissions Within Roles
•    Assigning Users and Groups to Security Roles
•    Assigning Security to Folders and Objects
•    Resolving Security Permissions
•    Operating System Security
•    Database Security

Unica Campaign - specific Configuration
•    User Tables and Table Mapping
•    Contact and Response History Tables for Additional Audiences
•    Custom Campaign Attributes
•    Custom Offer Attributes
•    Offer Templates
•    Channels, Initiatives, and Response Types
•    Logs
•    Server Configuration Settings

Course type

Machine requirements
•    Student must have either desktop or laptop with high speed internet connection
•    Hardware
o    Pentium II or better
o    128 Memory
o    High speed Internet connection (cable/DSL)
o    Screen resolution 1024 x 768 or higher.
•    Operating Systems
o    Windows 2000/XP/2003/Vista (with Remote Desktop enabled)
o    Mac OS X
o    Linux
o    Solaris
o    Internet Browsers
o    Internet Explorer 6.0 or higher
o    Firefox 1.5 or higher
o    Safari 2.0 or higher
o    Active X or Java enabled
o    JavaScript and cookies enabled